Shanghai Afanti Pictures Co., Ltd. (formerly Dalian Afanti International Animation Co., Ltd.), founded in 1988, is one of China's earliest professional studios dedicated to Sino-American animated co-productions.
The company focuses on incubating and operating classic animation IPs, with deep expertise across four core business pillars: film and television production, publishing and distribution, brand licensing, and cultural tourism. Over the past 37 years, Afanti Pictures has produced a string of internationally acclaimed classics—including The New Adventures of Afanti, Mice on the Grassland, Marco Polo Returns to the Fragrant City, and Young Afanti—and has received more than 30 major domestic and international awards, such as the Golden Eagle Award, the Golden Child Award, and the Special Honorary Award of the Cairo International Film Festival.
Looking ahead, Afanti Pictures will continue to champion the international expression of Chinese stories, striving to become a world-leading animation content provider and creator of cultural tourism experiences.
In 1988, Dalian Afanti International Animation Co., Ltd. was established as one of China's first Sino-American animation co-production studios, launching the internationalization of Chinese animation.
Throughout the 1990s, classics such as The New Adventures of Afanti, Mice on the Grassland, and Marco Polo Returns to the Fragrant City were produced through Sino-American co-production, earning international honors including the Golden Child Award, the Golden Eagle Award, and the Special Honorary Award of the Cairo International Film Festival.
In the 2000s, Shanghai Afanti Cartoon Art Co., Ltd. was founded, establishing a group-based operating structure and expanding into publishing and distribution as well as brand licensing.
During the 2010s, the company entered the cultural tourism sector and began planning Afanti Cultural Tourism—with Afanti, the UNESCO commemorated figure, as its soul—to build a world-class rural resort destination, launching a "Content + Experience" dual-engine strategy.
In the 2020s, Shanghai Afanti Pictures Co., Ltd. was established, fully integrating group resources and embracing the brand proposition "Light up the Eastern Imagination" to embark on a new journey of globalization.
We tell Eastern stories through a global lens, convey Chinese wisdom in a universal language, and bring Chinese culture to the global stage through animation.
We put creativity first and quality above all, crafting every work with true craftsmanship and pursuing excellence in artistry from scriptwriting to visual presentation.
We build long-term, stable strategic partnerships with global collaborators, co-creating content value, sharing the fruits of growth, and winning a brighter future together.
Production of animated features, TV series, and short films across the full pipeline—from development and production to post—with 200+ episodes of original content created each year.
Planning, editing, and global distribution of animated books, picture books, audiobooks, and digital content, reaching readers of all ages.
Full-category licensing management for our core IPs, spanning toys, apparel, food, home goods, themed spaces, and more.
Afanti Cultural Tourism—with Afanti, the UNESCO commemorated figure, as its soul—develops world-class rural resort and themed cultural tourism projects, creating immersive cultural experience destinations.
Development of stage plays, themed shows, and interactive experiences that bring classic animation characters into real-world offline spaces.
With 37 years of Sino-American co-production experience, we have built deep partnerships with Hollywood and top animation studios worldwide to jointly develop world-class animation IPs.
Lang Bing · Chairman
Thank you for your interest in Afanti Pictures. For 37 years, we have upheld the creative philosophy of "Chinese stories, international expression," using animation to build bridges of cultural exchange between China and the world. Looking to the future, Afanti Pictures will embrace an even more open posture and more innovative content, joining hands with global partners to create together…
Read the Chairman's Message →