Investor Relations - AFANTI Pictures Group

Core IP Data Tracking

Core IP Data Tracking · WeChat Index & Social Analytics

🎭

Afanti

Afanti · Classic Animation IP

37 Years of Brand Heritage

1 billion+

↑ 35.71%

Data Date

2026.06.17

Very High

Popularity Index

Fluctuating

7-Day Trend

29M+

30-Day Peak

📊 Data Source Distribution

WeChat Channels

91.23%

5.44%

Official Account

0.64%

Other

<0.01%

📈 Data Analysis

Douyin: "How Is Afanti Happy Every Day" spin-offs keep going viral—over 50 million views across the web
Popularity climbed to 28.5 million on May 20, sustained by spin-off growth
WeChat Channels account for 91.23%, remaining the absolute traffic hub; Douyin spin-offs rose steadily in May
Baidu hot search "Afanti" reached 1 billion—second across the web

💬 Top Comments

WeChat · Top Comments on WeChat Channels

"Afanti is a childhood memory; the wise and humorous image is deeply rooted in people's hearts"

Source: WeChat Channels Interactions · 2026.04

🌍

Marco Polo Returns to the Fragrant City

Marco Polo · International Co-Production Animation

Cairo International Film Festival · Sino-American Co-Production

5,900,000

↓ 13.24%

Data Date

2026.06.17

High

Popularity Index

Rising

7-Day Trend

8.5M

30-Day Peak

📊 Data Source Distribution

WeChat Channels

91.54%

Official Account

4.52%

2.92%

Live Streaming

1.02%

📈 Data Analysis

Daily growth surged 34.50%, with popularity climbing rapidly
Three peaks within 30 days: Apr 3, 9 and 18
Official account share 4.52%, higher than Afanti, indicating stronger content operations
On Apr 3 daily growth spiked 50.56%, showing event-driven characteristics

💬 Top Comments

WeChat · Featured Comments

"A China-Europe co-production classic; the Silk Road theme is highly educational"

Source: WeChat Search · 2026.04

👸

Princess Wencheng

Historical Animation Classic · Silk Road Series

Silk Road Culture IP · Major Shanghai Literary and Artistic Creation Project

680,000

↓ 9.33%

Data Date

2026.06.17

Medium-High

Popularity Index

Rebounding

7-Day Trend

1.2M

30-Day Peak

📊 Data Source Distribution

WeChat Channels

83.92%

Official Account

10.77%

4.60%

Other

0.71%

📈 Data Analysis

Official account share 10.77%, significantly higher than other IPs; a clear advantage in long-form articles
Fell back after peaking on Apr 6; on Apr 25 daily growth surged 61.92% in a strong rebound
History/culture content is better suited to in-depth distribution, with high user stickiness

💬 Top Comments

WeChat · Featured Comments

"The story of Princess Wencheng has rich cultural heritage and is great for family viewing"

Source: WeChat Search · 2026.04

🐭

Little Mouse on the Prairie

Little Mouse on the Prairie · Sino-American Co-Production Animation

Douban High Score · China TV Golden Eagle Award

7,500

↓ 8.54%

Data Date

2026.06.17

Medium

Popularity Index

Declining

7-Day Trend

500K

30-Day Peak

📊 WeChat Source Distribution

WeChat Channels

94.57%

5.14%

Official Account

0.29%

📈 Data Analysis

A 52-episode classic Sino-American co-production animation with deep user nostalgia
The WeChat Index is low, but platforms such as Bilibili show stable playback; classic animation has a clear long-tail effect
WeChat Channels account for 94.57%, remaining the absolute traffic hub
Classic animation IP with high audience loyalty and long-term brand value

📕 Xiaohongshu Data (Apr 24)

Xiaohongshu · @afanti1988

Followers 18,520 · Likes & Saves ~82,000 · Notes 135 · Avg. Engagement ~607

Top Note: Episode 16 with 385K views (31× the runner-up)

Xiaohongshu · Operational insights

Full episodes are a super traffic magnet. Core strengths: classic IP + nostalgia + cute style

Like-to-fan ratio 4.43, indicating high content quality

🦗

Cricket Grigri

Cricket Grigri · Original Picture Book IP

"Original Power" Award for Original Animation, NRTA

4,800

↓ 11.11%

Data Date

2026.06.17

🌱

New IP Incubation:

Cricket Grigri is a newly incubated original picture-book IP
Currently at the brand-building stage, with data accumulating

—

Popularity Index

—

7-Day Trend

—

30-Day Peak

Data Source Distribution

WeChat Channels

84.15%

Official Account

9.91%

5.94%

📈 Development Outlook

Original picture-book IP with a 20-volume content pipeline
Plans to drive content seeding via short-video platforms (WeChat Channels / Douyin)
Target audience: families with children aged 3–8; picture-book reading communities
Expected to enter the valid data-monitoring range in about 6 months

💬 Content Planning

Picture Books · Content Pipeline

A 20-volume picture-book series built around Cricket Grigri's adventures, conveying courage, friendship and a spirit of exploration

Status: In Content Production

🫏

Afanti and His Little Donkey

Afanti & Donkey · Web Animation Series

100 episodes · Web Animation

320

↑ 236.84%

Data Date

2026.06.17

Emerging

Popularity Index

Surging

7-Day Trend

~580

30-Day Peak

📊 Data Source Distribution

WeChat Channels

78.35%

Official Account

12.56%

9.09%

📈 Data Analysis

Daily growth surged35.71%—sustained growth driven by spin-off creations! 🔥
Peaked at about 580 on May 20, driven higher by spin-offs of "How Is Afanti Happy Every Day"
As a new web-animation series, it is in the brand-awareness building phase
A youthful extension of the classic Afanti IP, with a natural traffic advantage

💬 Content Highlights

Web Animation · 100-episode series

New adventures of Afanti and his little donkey, continuing the classic wise-and-humorous style and suited to short-video distribution

Status: In Production / Broadcasting

📌

Data update description: The data on this page covers 9 major platforms: WeChat, Douyin, Kuaishou, Baidu Index, Bilibili, Weibo, Xiaohongshu, Tencent Video and iQIYI.
WeChat Index data was updated on June 17, 2026; Douyin/Kuaishou/Baidu/Bilibili/Weibo/Xiaohongshu/Tencent Video/iQIYI data is based on each platform's public information.
Recent hotspots for the Afanti IP: Douyin spin-offs of "How Is Afanti Happy Every Day" keep going viral (over 50 million views across the web); the Afanti and His Little Donkey series has seen a sharp rise in attention as a result.
Data is updated regularly. For the latest data, please contact afanti@afttv.com